businesses measured
business categories
field markets
A digital presence that is broken or incomplete
The share of surveyed businesses with at least one measured gap, August 2026, Saudi Arabia.
What "broken or incomplete" means
Every business in the survey faces the same fixed checks, and every gap is counted plainly:
No website at all
The entire presence is a social page or a Google listing. There is nothing for a customer to open and read at their own pace.
A site that does not respond
The address is written on the Google listing, but the page itself never loads.
No security certificate
The site opens over http without encryption, so the browser warns the customer before the page even arrives.
Arabic in the code that never renders
The Arabic font never loads, and the browser draws Latin fallback letters instead. The markup passes; what your customer sees does not.
Text nobody can read
Lettering over a photograph at contrast below what the eye tolerates. We measure contrast on the rendered pixels themselves, not on the stylesheet values.
A phone that breaks
The page runs off the screen and buttons shrink below a thumb. A viewport tag says the theme intended mobile, not that mobile works.
How the survey works
Where
Fixed grids of pre-chosen commercial districts across Dubai, Abu Dhabi, Sharjah, Riyadh, Jeddah and Dammam, so the sample represents the market rather than what surfaces by chance.
How businesses are chosen
Google Maps text search inside those grids, across ten fixed categories: hair and beauty salons, restaurants, cafés, gyms, dental clinics, doctors, car repair, laundries and florists.
How each business is measured
Automated checks against a real phone render: whether a website exists at all, whether it is only a social page, whether it responds, whether it encrypts, how the Arabic actually renders, contrast on the rendered pixels, and how the page behaves on screen.
What is stored
Only the Google place identifier, the country, the category and our own derived scores. Names, addresses, ratings and photos stay Google content: displayed live at check time and never written down.
Dating
Every edition is a fixed, dated snapshot. An edition's numbers do not change under the reader; the next edition lands here with the next survey wave.
Questions that keep coming back
What does "broken or incomplete" mean?
That the checks found at least one gap: no website, or a social page standing in for one, a site that never responds, missing encryption, Arabic that fails to render, unreadable text, or a page that breaks on a phone.
How are businesses selected for the survey?
A fixed grid over the main commercial districts of each city, searched on Google Maps across ten named categories. Selection is systematic and published before any measurement, never a personal impression.
Do you store businesses' data?
No. We store the Google place identifier, the country, the category and our own derived scores. Business names, addresses, ratings and photos remain Google content: shown live during the check and never written to our records.
When does the next edition arrive?
With the next survey wave. Each edition is a dated snapshot, and the same figures are the ones cited anywhere else.
I run a business. What is my first step?
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